Semantic Technology - new way or better way ?

Watch out this interview - http://seminars.ijs.si/iswc2006/video.asp?video_id=1826

Good to know that Einstein's best working tool was - "Circular File" [ Wastebasket].

I acknowledge his idea that semantic technologies are not first which solving the problem of data definition, integration etc. but just another clearer or better way of doing it.